Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30)

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Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30) image
ISBN-10:

9400793235

ISBN-13:

9789400793231

Edition: 2012
Released: Jan 26, 2014
Publisher: Springer
Format: Paperback, 236 pages
Related ISBN: 9789400718548

Description:

This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.

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