Total Identity

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Total Identity image
ISBN-10:

9063690207

ISBN-13:

9789063690205

Released: Jan 01, 2003
Publisher: Bis Pub
Format: Hardcover, 240 pages

Description:

In 'Total Identity', every aspect of an organisation's identity is approached in an innovative way. It describes the theory behind branding and corporate identity programmes, highlights total identity case studies, and discusses the building blocks of design.

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