Posters: Advertising and Italian Fashion, 1890-1950

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Posters: Advertising and Italian Fashion, 1890-1950 image
ISBN-10:

8836623433

ISBN-13:

9788836623433

Edition: Bilingual
Released: Oct 31, 2013
Format: Hardcover, 238 pages

Description:

This fascinating, abundantly illustrated book delves into the evolution of Italian advertising and fashion posters, showing how social developments and economic expansion were reflected in commercial art. Advertising served as an ideal vehicle for fashion, as seen in the dreamy fin-de-siecle ladies drawn by Aleardo Terzi in his posters for the "Magazzini Mele" in Naples. The splendid elegance of these images reflects the ambitions of the country's newly ascendant bourgeois class. As advertising came into its own as a powerful means of information and propaganda, posters and magazines became fertile ground for adventurous creativity. It was here that the greatest artists, illustrators and fashion designers of the day displayed what they were capable of. Above all, the works presented in this publication chart how Italy developed a sense of itself, coming to understand its place in the modern world. This was a time of rapid expansion for Italian fashion, an era when Italy and its distinc

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