Dentro de la caja: El proceso creativo que funciona en todos los casos (Spanish Edition)

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Dentro de la caja: El proceso creativo que funciona en todos los casos (Spanish Edition) image
ISBN-10:

8496627780

ISBN-13:

9788496627789

Edition: Translation
Released: Feb 10, 2014
Publisher: Empresa Activa
Format: Paperback, 320 pages

Description:

Un libro que devuelve la rigurosidad a la creatividad, lleno de ejemplos reales de casos disruptivos. Mucho se habla de creatividad e innovacion en las empresas, pero pocos tienen un sistema reiteradamente probado y que funciona. Este es un libro lleno de ejemplos y anecdotas sobre casos reales y una narracion sobre la concepcion y la evolucion que ha tenido el sistema utilizado por los autores en empresas de distintos ambitos sectoriales y geograficos.  / Want a truly creative organization? Then think Inside the Box. The traditional view says that creativity is unstructured and doesnt follow rules or patterns. That you need to think outside the box to be truly original and innovative. That you should start with a problem and then brainstorm ideas without restraint until you find a solution.

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