Consumer Behavior a Strategic Approach
Description:
The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter overviews recaps core principles and also explains the relationship between chapters. The global applications of consumer behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of consumer behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. I. Introduction to consumer behavior ii. The individual consumer iii. Group and cultural influences iv. Marketing action
Best prices to buy, sell, or rent ISBN 9788177225211
Frequently Asked Questions about Consumer Behavior a Strategic Approach
You can buy the Consumer Behavior a Strategic Approach book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $44.25 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Consumer Behavior a Strategic Approach book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Consumer Behavior a Strategic Approach book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.