International Business: Concept, Environment and Strategy, 3e

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International Business: Concept, Environment and Strategy, 3e image
ISBN-10:

8131732517

ISBN-13:

9788131732519

Author(s): SHARAN
Released: Jan 01, 2010
Publisher: Pearson.India
Format: Paperback, 0 pages

Description:

International business by sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

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