Consumer Behavior
Description:
Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer s ability to learn more about customers purchases in order to implement a strategy with greater precision. In this edition, Professor Ramesh Kumar has added extensive cases, discussions, and examples relevant to Indian consumers and markets, creating a global perspective and making this pioneering textbook even more interesting to Indian students.
Best prices to buy, sell, or rent ISBN 9788131731567
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The Consumer Behavior book is in very low demand now as the rank for the book is 11,221,511 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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