The i-Cosmos: Might, Myth and Magic of a Brand

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The i-Cosmos: Might, Myth and Magic of a Brand image
ISBN-10:

3936681481

ISBN-13:

9783936681482

Author(s): Fischer, Volker
Edition: Bilingual
Released: Jul 16, 2011
Format: Hardcover, 144 pages

Description:

The book comments upon this process of>disruptive technologies The i-cult. How Apple seduces the world.< But beyond any seduction, the>i-Cosmos< represents a changed handling of information, media, and entertainment.

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