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Conjoint Measurement: Methods and Applications

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Conjoint Measurement: Methods and Applications image
ISBN-10:

3642090567

ISBN-13:

9783642090561

Edition: Softcover reprint of hardcover 4th ed. 2007
Released: Oct 15, 2010
Publisher: Springer
Format: Paperback, 380 pages
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Description:

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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