Internet-Marketing und Electronic Commerce: Grundlagen - Rahmenbedingungen - Instrumente (German Edition)

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Internet-Marketing und Electronic Commerce: Grundlagen - Rahmenbedingungen - Instrumente (German Edition) image
ISBN-10:

340911663X

ISBN-13:

9783409116633

Author(s): Fritz, Wolfgang
Edition: 2000
Released: Nov 29, 2000
Publisher: Gabler Verlag
Format: Paperback, 210 pages

Description:

Wolfgang Fritz zeigt, wie das Internet unser herkömmliches Marketing-Verständnis verändert und wie es als neues Instrument des Marketing und des Electronic Commerce erfolgreich eingesetzt werden kann. Dabei kommen alle Aspekte des Marketing-Management zur Sprache.

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