Crossmedia-Strategien: Dialog über alle Medien (German Edition)
ISBN-10:
3322823563
ISBN-13:
9783322823564
Edition: Softcover reprint of the original 1st ed. 2001
Released: Jan 21, 2012
Publisher: Gabler Verlag
Format: Paperback, 242 pages
Related ISBN: 9783409117807
Description:
Realtime-Interaktivität wird zum Maßstab zukünftiger One-to-One-Lösungen. Durch die fortschreitende Digitalisierung wird eine databasegestützte Integration aller Medien und Instrumente unerlässlich. Intelligente Systeme ermöglichen die Steuerung von crossmedialen Dialogkampagnen. Mit praktischen Tipps für die gesamte On- und Offline-Kommunikation.
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