The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization (de Gruyter Studies in Organization, 76)

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The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization (de Gruyter Studies in Organization, 76) image
ISBN-10:

311015093X

ISBN-13:

9783110150933

Edition: Reprint 2013
Released: Jul 12, 1996
Publisher: de Gruyter
Format: Hardcover, 441 pages

Description:

Rock-for-a-cause events like the Mandela shows, Amnesty's Human Rights Now! world tour, and the Anti-Apartheid and Greenpeace charity records are part of new international mobilization strategies. Presenting celebrities and stars, they form a medium and an arena for political campaigns.
The author presents the first analysis of the rhetoric of moral protest, analyzing the narrative, the graphic design, and the music of these campaigns.
The book puts forward a culturalist approach which examines the societal context: cultural industries, multi-media events and infotainment, audiences, markets, and institutions.
This highly topical study provides new insights for our understanding of organizational strategies and mobilization processes.

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