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More Than a Name: An Introduction to Branding

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More Than a Name: An Introduction to Branding image
ISBN-10:

2940373000

ISBN-13:

9782940373000

Author(s): Davis, Melissa
Released: Feb 23, 2006
Publisher: AVA Publishing
Format: Paperback, 240 pages
Related ISBN: 9782884790598
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Description:

More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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