be BrandYOU: A Personal Guide to Living the Life You Desire and Deserve

ing is not just a good idea today, it is There are FOUR parts to the book, be BrandYOU. These parts combined together create a pathway for you to follow and work through as you develop your personal brand, build your community, and live a lifestyle in balance and rhythm. As you follow this pathway you will enjoy the full benefits of living the life that you desire and deserve. In so doing, you will live a life that passionately and positively makes an IMPACT in our world today.Your identity is how you define yourself, it is your perceived view of who you are and how you fit into the world. This section explores how your identity, which is defined both internally and externally, is closely aligned with your dreams, your values, and your passion.Your personal brand is the perception that others have of you. This section explores how you can strategically manage the perceptions that others have of you in our globally connected world today. This is based on a clear understanding of your true identity and how you effectively communicate the best version of yourself to others.Today, like no generation before, you have the ability to connect with a global audience through the social technological tools that are available. This section explores how we as humans are inherentlysocial and how you as your own personal brand can connect and converse on a global scale.Communities today exist both online and offline, whilst many are a woven mixture of the two. This section explores the development of your BrandYOU Community that is driven by your passions and values.It is important to achieve balance as a personal brand so that you can seamlessly live the best version of yourself each day. In this section, you will explore the five areas needed to live a balanced BrandYOU lifestyle. You will learn about 'the glue' that holds these five parts of your life together.Achieving life balance is the first step. The next challenge then becomes how to maintain that balance. In this section, you will explore how to develop a rhythm for your personal brand that will allow you to live the lifestyle that you desire and deserve.Once you develop a life rhythm for your unique and special personal brand, you will be positively impacting your world today. In this se- ction, you will embrace the opportunities that you have as a personal brand to live your legacy and to write your own BrandYOU story.