Sports Marketing

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Sports Marketing image
ISBN-10:

1948426420

ISBN-13:

9781948426428

Author(s): Fullerton, Sam
Edition: Fourth
Released: Jun 06, 2023
Format: Loose Leaf, 624 pages
Related ISBN: 9781948426435

Description:

Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Best prices to buy, sell, or rent ISBN 9781948426428




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