Building A World Class Service Organization (Assessment Tool) (Winning in Service Markets)

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Building A World Class Service Organization (Assessment Tool) (Winning in Service Markets) image
ISBN-10:

1944659455

ISBN-13:

9781944659455

Author(s): WIRTZ, JOCHEN
Released: Oct 31, 2017
Publisher: WS PROFESSIONAL
Format: Paperback, 32 pages

Description:

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

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