Crafting The Service Environment (Winning in Service Markets)
Description:
Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
Best prices to buy, sell, or rent ISBN 9781944659301
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The Crafting The Service Environment (Winning in Service Markets) book is in very low demand now as the rank for the book is 2,441,621 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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