Understanding Service Consumers (Winning in Service Markets)
Description:
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
Best prices to buy, sell, or rent ISBN 9781944659097
Frequently Asked Questions about Understanding Service Consumers (Winning in Service Markets)
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The Understanding Service Consumers (Winning in Service Markets) book is in very low demand now as the rank for the book is 8,786,226 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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