Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

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Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling image
ISBN-10:

1941870651

ISBN-13:

9781941870655

Author(s): DeVries, Henry
Released: Jul 18, 2016
Format: Paperback, 166 pages

Description:

HUMANS ARE HARDWIRED FOR STORIES

Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

  • How you can add persuasion power to presentations
  • Eight great metastories you need to tell
  • The art and science of storytelling
  • Three key characters of persuasive stories: hero, nemesis, and mentor
  • Why you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.

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