The American Marketplace: Demographics & Spending Patterns

The dynamic marketplace of American consumers is at your fingertips in the new 14th edition of The American Marketplace: Demographics and Spending Patterns. Designed for convenience, The American Marketplace collects in one handy volume the latest demographic and socioeconomic data to keep you up to date with the ever-changing consumer landscape. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. The American Marketplace reveals the latest demographic trends and tells the American story. It examines changing lifestyles in rich detail, from growing racial and ethnic diversity to declining homeownership, from disappearing nuclear families to shifting patterns of household spending, from another baby bust to new attitudes toward gay marriage and the American Dream. New to this edition of The American Marketplace are 2016 population estimates for the nation, states, and metropolitan areas, revealing surprising patterns of growth. The Attitudes chapter has data from the 2016 General Social Survey. The Income chapter, with 2016 income statistics from the 2017 Current Population Survey, reveals the struggle to stay afloat. The Wealth chapter examines net worth in 2016 and the slow recovery from the Great Recession. The American Marketplace is a reference tool that will help you cut through the clutter and track the trends.