Plug Your Book!: Online Book Marketing for Authors

-- Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction. -- Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns. -- Blog to connect with readers, driving them to Amazon and bookstores. -- Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing. -- Capitalize on peer content and "amateur" book reviews. -------------------------------------------------- Praise for PLUG YOUR BOOK! "I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one to every author out there." -- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon "In-depth information about using Amazon as a marketing platform." -- Christine McNeil Montano, Amazon Top Reviewer "...I have launched online campaigns for more than 1,000 books. I've worked with most of America's largest book publishers, helping many of them build online marketing departments. The book you're holding now is the new training manual." -- Steve O'Keefe, author: Publicity on the Internet "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google "The first comprehensive guide to Internet book publicity." -- Morris Rosenthal, publisher, Foner Books "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon Top Reviewer ------------------------------ CONTENTS: Taking control of your book sales One big caveat How to use this book Staying current Electric word of mouth Riding the big river Amazon's 'long tail' Getting recommended Personalized bookstores Amazon Bestseller Campaigns Making the list How Bestseller Campaigns work ... and this is success? Haywired recommendations Is it worth it? Amateur book reviews Credibility through peers Getting more Amazon reviews Amazon Top Reviewers Contacting Top Reviewers Etiquette in approaching reviewers Finding more Amazon reviewers More ways to get reviews Building your author Web site Getting involved Your domain Building blocks of your site A survey of author Web sites Your online press kit Multimedia for books Advanced Amazon tools Buy X, Get Y Weaknesses of BXGY Free paired placement Single New Product e-mails Amazon Connect Listmania Google, Amazon, digital contentGoogle Book Search Accidental book discovery Instant Online Access Ad-Supported Access Google Print on Demand Pay-per-click advertising Google AdWords Yahoo Search Marketing Power tools Amazon Sales Rank TitleZ Affiliate partnerships Analyzing your traffic Linking strategy Search engine optimization Keyword density Length of your lease Publishers Portal Privacy policies Web site cardinal sins Selling on Amazon, beyond Print on demand Amazon Advantage Amazon Marketplace Catalog accuracy Handling sales on your site Google Checkout Other major online retailers Barnes & Noble BookSense Ethics of online marketing Shill reviews Spam