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The Business of Winemaking

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The Business of Winemaking image
ISBN-10:

1935879650

ISBN-13:

9781935879657

Author(s): Lamy, Jeffrey L.
Released: Dec 01, 2015
Publisher: Wine Appreciation Guild
Format: Hardcover, 360 pages
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Description:

The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.

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