Fundamentals of Sport Marketing
Description:
Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing.
The authors, Dr. Brenda Pitts and Dr. David K. Stotlar, are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Best prices to buy, sell, or rent ISBN 9781935412403
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- Fundamentals of Sport Marketing (Sport Management Library)Pitts, Brenda G.; Stotlar, David K.Edition:3ISBN-13:9781885693785
- Fundamentals of Sport MarketingPitts, Brenda G.ISBN-13:9781885693020
- Fundamentals of Sport Marketing (Sport Management Library)Pitts, Brenda G.; Stotlar, David K.Edition:3ISBN-13:9781885693785
- Fundamentals of Sport MarketingPitts, Brenda G.ISBN-13:9781885693020
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