Wine Marketing & Sales: Success Strategies for a Saturated Market
Description:
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Best prices to buy, sell, or rent ISBN 9781934259252
Frequently Asked Questions about Wine Marketing & Sales: Success Strategies for a Saturated Market
The price for the book starts from $22.98 on Amazon and is available from 12 sellers at the moment.
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The Wine Marketing & Sales: Success Strategies for a Saturated Market book is in very low demand now as the rank for the book is 1,402,489 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Wine Marketing & Sales: Success Strategies for a Saturated Market book within the last three months was on January 05 and it was $3.16.