A/E Business Development Cookbook

ZweigWhite's A/E Business Development Cookbook is your guide to identifying and making the most of critical business development opportunities. It is designed for A/E firm leaders and business development, sales, and marketing directors who want to take control and grow their sales-oriented organizations. Many A/E firms are achieving this kind of rapid, ongoing growth through the planned use of business development tactics. In today's challenging business environment, firms profit from making business development an ongoing process requiring the commitment of the entire organization. How does your A/E firm approach business development, and how effective are your efforts? Designed for A/E firm leaders and business development, sales, and marketing directors, ZweigWhite's A/E Business Development Cookbook is your guide to identifying and making the most of critical business development opportunities. This guide sheds light on a complex subject, providing A/E professionals with a better understanding of how to manage and grow a sales organization ZweigWhite's A/E Business Development Cookbook also includes case studies of small, mid-size, and large firms of various disciplines to show how a customized business development strategy contributes to the health of an organization.