Selling the First Oyster
Description:
Laird Smay compares the challenge of selling many of todays technologies to the challenge of convincing someone to eat a raw oyster for the first time. Todays technologies are transformational and require a new set of skills in order to generate demand for the changes these technologies entail. This book is a must read for sellers of todays transformational technologies. Smay brings logic and real life examples into the mix, and with his sprinkled-in metaphors and stories, this book is as fun to read as it is full of great material.
Best prices to buy, sell, or rent ISBN 9781933918556
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