Build Better Products: A Modern Approach to Building Successful User-Centered Products

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Build Better Products: A Modern Approach to Building Successful User-Centered Products image
ISBN-10:

1933820586

ISBN-13:

9781933820583

Author(s): Klein, Laura
Edition: 1
Released: Nov 01, 2016
Publisher: Rosenfeld Media
Format: Paperback, 368 pages

Description:

It s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You'll learn to develop products and features that improve your business's bottom line while dramatically improving customer experience.

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