Why We Fail: Learning from Experience Design Failures

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Why We Fail: Learning from Experience Design Failures image
ISBN-10:

1933820179

ISBN-13:

9781933820170

Author(s): Lombardi, Victor
Edition: 1
Released: Jul 15, 2013
Publisher: Rosenfeld Media
Format: Paperback, 249 pages

Description:

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

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