Becoming a Customer-Focused Organization

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Becoming a Customer-Focused Organization image
ISBN-10:

1932828052

ISBN-13:

9781932828054

Author(s): Craig Cochran
Edition: 1
Released: Jan 01, 2006
Publisher: Paton Press
Format: Paperback, 196 pages

Description:

"The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers’ true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers’ demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization.

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