Building a Breakthrough Business Through Significant New Business Growth and Profitability

Innovative products are the lifeline for any corporation to sustain prosperity. Approximately one-third of the average organization's sales come from new or drastically improved products. At the same time, the span for time-to-market is accelerating for most industries, and product life cycles are diminishing. And despite the costs involved, many product launches still fail to yield significant returns.

The obvious answer to facing the risks involved in this competitive imperative is to develop a systematic approach to new product development (NPD). A less understood necessity is that that this systematic approach must be bolstered by wide-scale efforts to cultivate an innovative workplace.

This paperback guidebook removes the mystery and complexity surrounding profitable new business growth through breakthrough innovation and synthesizes it into practical methods based on proven experiences by describing the five pillars that are essential for building breakthrough innovation. In addition to detailing an excellent approach to customer-inspired strategic innovation based on his own extensive experience, Ron Kubinski, formerly of 3M, provides the tools and templates for practitioners to put his knowledge into action and make it their own.

For managers frustrated by the ostensible oxymoron of fostering productivity in an environment flexible enough to encourage creative ideas, this book can help. For engineers, marketers, and other NPD practitioners, this book can guide you, step by step, to carry a breakthrough idea to product launch, on time and on budget.

Rather than being a mysterious magical process or just plain luck, customer-inspired strategic innovation can be orchestrated. This book will show you how.