To the Max: Revenue Maximization: Capturing the Opportunities Within

All types of companies leak revenue. Even those with up-to-date systems, strong controls, admirable internal audit programs, and impressive management teams have discovered that they leak five percent or more of total revenues. In the current economic environment, with megastrategy profit opportunities perhaps a thing of the past, a mental write-off of revenue leakage is a luxury companies can no longer afford.

But revenue leaks need not be a cost of doing business. Revenue maximization strategies are the solution.

Over the past five years, PricewaterhouseCoopers experts have advised telecom, broadband, healthcare, utilities, cable, e-business and new media companies on the core strategies of revenue maximization. The most farseeing of these companies have instituted the high-return programs and the cultural change necessary to profitably capture revenues in all areas of their revenue cycle.

The authors have helped many of the world's leading telecom companies find more than $1 billion in leaked revenues. In this book they also tap the knowledge of their clients and PricewaterhouseCoopers colleagues in other info-centric industries to:

--Make the business case for revenue maximization and give a broad overview of the strategies necessary for success.

--Discuss, in detail, with examples of success and failure, the core strategies for revenue maximization.

--Look at the steps to capture the maximum possible revenue and increase profitability.

--Provide practical guides on how to acquire revenue maximization tools and programs, how to design your own tools, and how, in general, to get started.

For executives in high-transaction industries who are finding it difficult to increase their profitability, no new megastrategy has ridden to the rescue. Maybe no new megastrategy will appear in the near term. Maybe executives will have to rely instead on a portfolio of smart strategies, not megastrategies. For many industries, revenue maximization is one of the best smart strategies. The authors hope, that by the end of this book, you will understand and embrace the steps needed to begin a successful revenue maximization strategy.