How to Get Noticed by the National Media

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How to Get Noticed by the National Media image
ISBN-10:

1930650426

ISBN-13:

9781930650428

Released: May 15, 2001
Publisher: Trellis Pub
Format: Paperback, 200 pages

Description:

Organizations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered-targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications.

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