Reality Check: Straight Talk about Sponsorship Marketing

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Reality Check: Straight Talk about Sponsorship Marketing image
ISBN-10:

1927375185

ISBN-13:

9781927375181

Released: Aug 22, 2014
Format: Paperback, 202 pages

Description:

A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship. The “secret” to a successful sponsorship isn’t really a secret at all. You will achieve far better longer-lasting results by selling solutions rather than begging for support. Reality Check is clearly written and easy to follow. Practical exercises help to ensure the concepts are relevant to your particular situation and easy to apply. This comprehensive sponsorship reference includes: - Inventory and Valuation - Finding your best prospects - Discovery session how-tos - Proposals that work - Activation tips - Fulfillment guidelines and more...

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