Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector

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Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector image
ISBN-10:

1916114903

ISBN-13:

9781916114906

Author(s): Sweeney, Joanne
Released: Jun 12, 2019
Publisher: JS Press
Format: Paperback, 256 pages

Description:

Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to:

- Transform your traditional marketing or PR department into an agile digital war room
- Influence public opinion using social media
- Respond to the public in real time on social media—even if you’re understaffed
- Effectively respond to crises on social media
- Leverage social media to meet your organisation’s larger objectives

Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

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