Marketing Navigation

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Marketing Navigation image
ISBN-10:

1908999241

ISBN-13:

9781908999245

Author(s): Edmund Bradford
Released: Sep 28, 2012
Format: Paperback, 348 pages
Related ISBN: 9781908999238

Description:

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

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