Dark Art: The Changing Face of Public Relations
Description:
An industry insider's timely analysis of a field in flux
Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.
Best prices to buy, sell, or rent ISBN 9781907642562
Frequently Asked Questions about Dark Art: The Changing Face of Public Relations
The price for the book starts from $7.12 on Amazon and is available from 10 sellers at the moment.
If you’re interested in selling back the Dark Art: The Changing Face of Public Relations book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Dark Art: The Changing Face of Public Relations book, the best buyback offer comes from and is $ for the book in good condition.
The Dark Art: The Changing Face of Public Relations book is in very low demand now as the rank for the book is 8,621,935 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.