Creative B2B Branding (No, Really)

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ISBN-10:

1906884129

ISBN-13:

9781906884123

Author(s): Scot McKee
Released: Mar 29, 2010
Format: Hardcover, 244 pages

Description:

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.

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