Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

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Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules image
ISBN-10:

1906465266

ISBN-13:

9781906465261

Edition: 1
Released: Dec 22, 2008
Publisher: Capstone
Format: Hardcover, 194 pages

Description:

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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