Making Bread: The Real Way to Start Up & Stay Up in Business

In this refreshingly honest, direct and jargon-free book, Brody Sweeney offers advice on how to go about starting, establishing and growing a business. The new and revised edition describes, in a humorous and informative way, the reality of starting and running a small business. Candid personal anecdotes show both the pleasures and pitfalls faced by those who choose to become their own boss. Areas covered include raising finance, dealing with suppliers, customer care, the stresses and strains involved in entrepreneurship, and cultivating contacts. Brody, himself a successful entrepreneur with a high profile in the business community, is a highly credible voice for the small-business owners involved in the fastest-growing sector of the Irish economy. The new edition of his best selling business book is every bit as entertaining and informative as the former edition, but, proving once again his innovative spirit, Brody, has rejuvenated and revised Making Bread with an audio accompaniment. All author royalties benefit his designated charity.