Managing Generation X: How to bring out the best in young talent

Are Xers cynics just whining about our jobs and not willing to pay our dues? Is it true that Xers have short attention spans? Are we nihilistic? These questions didn't fit what i knew about the needs and expectations of people my age... Conditioned to practising self reliance byu our latchkey childhoods. Xers expect to depend on our natural entrepreneurship to attain security in an uncertain future.

The demographics of each generation define how business works and which companies thrive. In the workplace of the 1990s the post-war Ba and by B and oomers are being replaced by their generational successors, those born between 1963 and 1981 - Generation X disenfranchised underacheivers and slackers. Don't be so sure.

In managing Generation X Bruce Tulgan - an Xer himself - discards many of the stereotypes applied to this young group. He sees a generation of people who value individualism and personal empowerment. It's a generation that will produce the best employees, customers and leaders business has ever seen.