Wine Marketing & Sales: Success Strategies for a Saturated Market
Description:
The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.
Best prices to buy, sell, or rent ISBN 9781891267994
Frequently Asked Questions about Wine Marketing & Sales: Success Strategies for a Saturated Market
The price for the book starts from $7.64 on Amazon and is available from 11 sellers at the moment.
If you’re interested in selling back the Wine Marketing & Sales: Success Strategies for a Saturated Market book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Wine Marketing & Sales: Success Strategies for a Saturated Market book, the best buyback offer comes from and is $ for the book in good condition.
The Wine Marketing & Sales: Success Strategies for a Saturated Market book is in very low demand now as the rank for the book is 2,708,726 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.