Strategic Media Decisions

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Strategic Media Decisions image
ISBN-10:

1887229337

ISBN-13:

9781887229333

Author(s): Azzaro, Marian
Edition: 1
Released: Jan 02, 2008
Publisher: Routledge
Format: Paperback, 558 pages
Related ISBN: 9781887229173

Description:

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.

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