American Generations : Who They Are, How They Live, What They Think

Age is the most important indicator of lifestyle, determining educational attainment, household composition, labor force status, income, wealth, and spending patterns. American Generations explores all these areas so you can quickly and easily see the trends—without having to do the number crunching yourself.

The fourth edition of American Generations compares and contrasts the five living age groups: Millennials, born 1977-94; Generation X, born 1965-76; Baby Boom, born 1946-64; Swing, born 1933-1945; and World War II generation, born before 1933. The book opens with an in-depth overview of the demographics of the generations, followed by ten chapters covering attitudes and behavior, education, health, housing, income, labor force, living arrangements, population, spending, and wealth. This edition is particularly valuable because it presents important 2000 census multiracial counts, as well as New Strategist's proprietary projections of racial and ethnic groups by age to 2010.