Marketing with E-mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales
Description:
E-mail offers broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. Here is detailed advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Topics include e-mail newsletters, online networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. Small businesses will appreciate information on how to level the playing field with larger competitors by exploiting the unique opportunities available through e-mail.
Best prices to buy, sell, or rent ISBN 9781885068514
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