How to Really Create a Successful Business Plan

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How to Really Create a Successful Business Plan image
ISBN-10:

1880394103

ISBN-13:

9781880394106

Author(s): David E. Gumpert
Edition: Rev
Released: Jan 01, 1994
Publisher: Inc. Publishing
Format: Paperback, 212 pages

Description:

This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?Including additional pages for end of chapter exercises, this comprehensive step-by-step workbook allows readers to complete each part of their business plan as they complete each chapter. Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.

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