Corporate Social Opportunity!: 7 Steps to Make Corporate Social Responsibility Work For Your Business

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Corporate Social Opportunity!: 7 Steps to Make Corporate Social Responsibility Work For Your Business image
ISBN-10:

1874719837

ISBN-13:

9781874719830

Author(s): Grayson, David
Edition: 1
Released: Jun 30, 2004
Publisher: Greenleaf Pubns
Format: Paperback, 390 pages
Related ISBN: 9781874719847

Description:

The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in "Corporate Social Opportunity" are good for shareholders as well as customers and employees.

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