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Influence: the Psychology of Persuasion

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Influence: the Psychology of Persuasion image
ISBN-10:

1863501568

ISBN-13:

9781863501569

Author(s): Robert-Cialdini
Edition: 2
Released: Jan 01, 1900
Publisher: The Business Library
Format: Paperback
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Description:

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

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