The Character of a Corporation

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The Character of a Corporation image
ISBN-10:

1861976399

ISBN-13:

9781861976390

Author(s): Rob Goffee
Edition: New Ed
Released: Jan 01, 2003
Publisher: Profile Books
Format: Paperback, 256 pages

Description:

Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.

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