Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together

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Customer Intimacy : Pick Your Partners, Shape Your Culture, Win Together image
ISBN-10:

1861976305

ISBN-13:

9781861976307

Author(s): Fred Wiersema
Edition: Main
Released: Jan 01, 1998
Publisher: Profile Books
Format: Paperback, 256 pages
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Description:

One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.

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