The Company of the Future: Meeting the Management Challenges of the Communications Revolution

The Company of the Future argues that we have grossly underestimated the power of communications technologies to change the way businesses behave. This book boldly asserts that managers and their companies must embrace and exploit the very technologies that have upended their jobs and their businesses. And they must look inside - improving the relationships among managers and employees - before they can realize the enormous potential that new technologies hold for enabling collaboration with customers, suppliers and partners. Cairncross outlines ten critical capabilities for surviving what may be the most revolutionary, even frightening period in corporate life. Setting the agenda for managerial success, The Company of the Future is an insightful guide that will help managers at all levels to anticipate and cope with the extreme challenges ahead in our networked world.